I can certainly see why they would have moved away from the original imagery. It's a little sterile and it feels like the art for those plays that (hopefully) don't spend a lot on marketing. But the hourglass and the fallen tile communicate so much more than the new logo which yes, does feel like it evokes Pride if you don't know what it's referencing. Tricking the audience is fine but given the language, familial drama, and the fact that only two ensemble characters are gay, I could see audience members being disappointed if they went in not knowing what the show was about. I think there was a middle ground where they could have illustrated the original hourglass and scrabble tiles.