Mr. Wormwood said: "The fake "extensions" are all semantics and marketing tricks but there seems to be something to it because shows like Mincemeat and Oh Mary have made it work really well for them."
Yes, it's artificial scarcity. But it helps make a production feel like an event that you may miss out on, which people are still very willing to pay for. Oh Mary has coupled that with genuinely exciting cast changes, so it really is more of an event even if it's obvious that the production isn't going anywhere.
After a few decades of Broadway that have been defined by extremely long running productions, we could be seeing a turnaround in which the prospect of a production not sticking around is what drives sales.
"...everyone finally shut up, and the audience could enjoy the beginning of the Anatevka Pogram in peace."
Updated On: 7/13/26 at 02:06 PM