Playbill is getting ready to celebrate our 140th anniversary in style—retro style. Playbill, the leading theatre resource and memento since our founding in 1884, has worked with every Broadway show to create a special set of Playbill Legacy Covers that will be handed out to theatregoers throughout the month of October. Attendees will get one of four special, commemorative Legacy covers, each paying tribute to the different historical eras of Playbill and Broadway. The custom artwork will be a separate wrap-around to the show's regular Playbill, giving theatregoers and collectors a two-for-one memento.
The covers themselves will be unveiled October 1 here at Playbill.com. Stay tuned.
The Playbill design eras used for inspiration on the retro covers include 1934's Merrily We Roll Along (the play that inspired the Stephen Sondheim-George Furth musical), 1955's Damn Yankees, 1966's Mame, and 1973's A Little Night Music. Playbill has worked closely with each show to develop four new custom covers, each that imagines what its Playbill might have looked like had the show played the Main Stem decades ago.