So what exactly are these reviews going to change going forward?
I say all this respectfully and as someone who LOVES the show, but as far as I know it has yet to have a profitable week
Keep in mind It's not like it got mixed-postive reviews off-broadway then got straight raves on Broadway, it got a string of STRONG you can't buy pull quotes like this reviews both ways...I just want to realistically look at how likely this show is to last til TONY time, not only are sales mixed right now, but even if it makes it to the spring it is going to fight again against even more and louder musicals for audience and financial attention (Sweeney Todd, New York New York, Camelot and possibly Here Lies Love and Once Upon A One More Time and who knows whatelse could pop up)
respectfully I would have opened this in the Spring, they have to figure out how to run this for seven months at this point to see any kind of Best Musical sales bump and as of a few days ago had almost no sales a month from now and the Christmas week is just empty at the moment, i think it gets a nice bump through the holidays off this round of reviews but January and February are going to be rough, this is a show on paper that could be making a million a week, but people are not willing to spend (gulp) $150+ on this when they can pay $60 to see the Neil Diamond show or the sparkly new jukebox/shakespeare thing, nor is it a family show and thats a whole other thing when it comes to what are people going to see during the holidays
As it is another show is already seeking this theater out for the spring if it possibly is on the table and if the Shuberts think it can bring in more cash then the pressure is going to be even more intense
all of that said someone game this out? how does this show last, if it was me I get them on Fallon or Today Show asap and figure out a much different marketing campaign (scrap the six flags logo and the candy neckless thing asap, push the family angle over the high school kids thing)
